Missions Statement

We plan to examine the true definition of “greenwashing” and if such a term currently exists. There are many different definitions and scales of which to measure how sustainable or green a company truly is…. We plan to compile our findings and from our own definition of greenwashing as well as our own green scale which we will rank the top 5 best and worst sustainable companies. Our findings will help shed light on the companies that are helping our diminishing ecosystem stay afloat as well as those companies that are oblivious to the negative effect they are having on the earth’s already scarce resources.


Many credible sources such as BusinessWeek, NewsWeek, and activist groups like Green Peace have published “Top Ten” charts and other listings of elite green companies in the United States however; many sources show little evidence to back up their green claims and no two measurement systems are the same so how can they be accurate? We would like to look at businesses as a whole and see how they are financially, environmentally, and socially being sustainable and working towards a greener tomorrow. Rather than provide opinions on who appears to be green, we will conclude our research with evidence of the companies whose accomplishments and efforts are truly sustainable and not those companies just trying to profiteer off of the latest trend.